Dearborn, Michigan — — The organic kitchen ware industry is about to become an industry unto itself, with more than 1,500 new brands and brands of organic kitchen goods hitting shelves in the United States this year, according to a new report from Food Marketing Institute.
And the market is poised to reach new heights.
“It is definitely on the rise,” said Laura Johnson, president of the organization.
“There’s a new wave of food enthusiasts that are looking for fresh organic kitchen products that are not processed or processed in any way, and they’re buying organic because they love their food and they love organic food,” she added.
The market for organic kitchen supplies is worth $5.3 billion annually, according a recent report by food marketing company Brandeis University.
But the new wave is not limited to the United, as the organic food market is expected to surpass $1 trillion this year.
Johnson said that, if organic food trends continue, it will be a $10 billion industry by 2030.
The trend is already seeing positive results, according in part to the popularity of the new products.
“The organic food trend is taking off in the food business,” said Johnson.
“People are going to eat organic food because it tastes better, it is cheaper and it is more nutritious.”
For many years, the organic industry has struggled to maintain a foothold in the marketplace.
In 2013, the United Nations Food and Agriculture Organization reported that only one in 10 products sold in the US were organic.
The industry is still battling for market share, with brands such as Kelloggs and Nestle having recently announced their intent to sell in the organic category.
“I think it’s going to continue to expand,” said Michelle Roper, an associate professor of marketing at George Washington University.
“You’re going to see an increase in people buying organic food, which is something we’ve been talking about for years.”
The Organic Consumers Association, an advocacy group for the organic community, has predicted the market will reach $5 trillion in 2030, though the organization has yet to officially estimate how big the market could be.
The group’s latest estimates for organic sales were based on a market size of $2 trillion, though that number is expected continue to rise as consumers seek more organic options.
The U.S. organic food industry grew by nearly 17 percent between 2010 and 2020, with nearly $3 billion in annual sales, according the report.
“This industry is growing at a phenomenal pace,” said Roper.
“A lot of people have embraced the organic way of life, and the organic consumer is going to take it to the next level.”